Campaign reminds e-scooters are not child's play
TAC has relaunched its road safety campaign to remind parents that it is illegal for people under the age of 16 to ride e-scooters.
The State Government along with the Transport Accident Commission (TAC) has relaunched its road safety campaign to remind parents that it is illegal for people under the age of 16 to ride e-scooters.
Last year, five people including one person under 16 years of age, lost their lives while riding an e-scooter on Victorian roads.
The refreshed campaign - If you think e-scooters are a toy, think again - uses stop-motion animation to depict toy-like riders engaging in dangerous and illegal behaviour, and has been expanded to include a new animation focused on underage riding and a video featuring emergency department doctors who share their experiences treating e-scooter injuries.
The campaign is aimed towards parents and guardians who might be considering purchasing an e-scooter as a gift this Christmas - to highlight the consequences of reckless e-scooter use and increase awareness of the permanent rules and penalties for underage riding, riding without a helmet, riding on a footpath, carrying a passenger and riding under the influence of drugs or alcohol.
The government introduced laws in October last year to regulate the use of e-scooters on Victorian roads, including tough penalties for speeding, underage riding, riding without a helmet, riding on a footpath and carrying a passenger.
The campaign will run until January 30 across a wide range of channels.
To learn more about the e-scooter rules, visit transport.vic.gov.au/road-and-active-transport