Local Way Tours officially launched its new Phillip Island Explorer initiative, which will change the face of transport on the island, with an industry lunch at Phillip Island Winery last month.
Local Ways founder Ray Staindl said at the heart of the project is a "two-part transport and touring solution designed to enhance accessibility, increase in-region stay, and deepen the visitor experience".
The service includes:
* Daily direct transfers between Melbourne and Phillip Island, with airport and CBD hotel pickups and drop-offs.
* A daily hop-on, hop-off bus loop connecting island destinations and locations, including a late-night Penguin Parade return.
Ray said this integrated model "reduces the need for self-drive, alleviates congestion, and encourages longer, car-free stays - driving economic uplift for local businesses while supporting sustainable tourism".
The Phillip Island Explorer will launch during the Phillip Island Whale Festival on July 4, operating for 1.5 weeks over the school holidays.
It will resume in September as a daily service, running both the Melbourne transfer and hop-on hop-off components.
"This bold new offering was not built in isolation," Ray said.
"The Phillip Island Explorer is the result of extensive groundwork informed by collaborative reports and research from both state and local government, recommendations from key tourism authorities, and valuable insights provided by respected industry professionals across the region."
The project also reflects the lived experience of Ray, who has called Phillip Island home since he was young and already showcases the area as part of his island Day Tours.
"As someone who's lived and worked here, I know how special Phillip Island is - and how much more there is to share," said Ray.
"This isn't just a transport service. It's a way to allow visitors to stay longer, experience more, and discover the island's story - connecting visitors to the local character, natural beauty, and unique experiences that define Phillip Island as a premier destination."
Ray said the response from the local industry and operators had been enthusiastic, and they were "eager to engage with a new model that connects guests directly with their accommodation, attractions and experiences".
More information at www.localwaytours.com.au/phillip-island-explorer